Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a well-accepted social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their smartphones one the market and would allow the actual easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can be uploaded, but Instagram video footage are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to develop so strategies low barriers to entry.
It is really a medium enables for easy sharing of content 24 hours a day.
What kind success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and the others tend to be able get a the tool to:
To increase awareness as well as products and services.
To increase brand attractiveness.
To showcase their community and pro bono work to inspire and attract prospective customers to become liked by them their product, service or brand.
Run successful promotions, competitions and freebies.
Small Business marketing success with Instagram
Instagram tends to be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos in order to become posted and shared of people either wearing or by using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as little business businesses also been able to leverage the pressure of buy instagram likes to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they’ve got achieved this through the use of attractive photographs of their own food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers as well as other Instagram users would become in or search for the purpose of.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram records. This ‘influencer’ group translates to , there are a few eyeballs there ready to view your merchandise. The audience has recently been built for you. The engagement has recently been formed and making use of this acquiring your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will aid you to expand your audience more speedily. Therefore taking period to identify key ‘influencers’ in your industry along with the way you can tap into this crucial.
Hashtags – What is he / she?
How can they be once did increase business exposure?
I show that if you are interested in getting onto Instagram you spend time beforehand doing your Hashtag research. Hashtags are tags you just can add in a caption of a photo that you upload. Moves through a hashtag you have to have use the # symbol at the leading of the tag and afterwards add a keyword or several keywords without spaces after the hash mark. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be informed about hashtags for the reason that are also popular on Twitter exactly what you aren’t take a look online figure out some associated with how that you use them. The reason of the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.